Web 2.0 concepts have led to the development and evolution of web culture communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies.
O'Reilly and John Battelle they frame the themes of Web 2.0.
Four levels in the hierarchy of Web 2.0 sites:
- Level-3 applications, the most "Web 2.0"-oriented, exist only on the Internet. Examples: eBay, Craigslist, Wikipedia, del.icio.us, Skype, dodgeball, and AdSense.
- Level-2 applications can operate offline but gain advantages from going online. Examples: Flickr.
- Level-1 applications operate offline but gain features online. Examples: Google Docs & Spreadsheets and iTunes.
- Level-0 applications work as well offline as online. Examples: MapQuest, Yahoo! Local, and Google Maps.
- Rich-Internet application: Techniques to improve the user-experience in browser-based application such as AJAX, Adobe Flash, Flex, Java, Silverlight, Curl etc.
- Server-Side software: Dynamic content management system by using much more robust database and workflow support.
- Client-side software: Reduce server workloads and to increase responsiveness of the application by using scripting language such as JavaScript/AJAX, Flash, Curl Applets or Java Applets.
- XML and RSS
- Specialized protocols such as FOAF and XFN (both for social networking)
- Web APIs which allow web-based access to data and functions: REST and SOAP
- Search: Easily find the information in the site by specifying the keyword which makes the platform valuable.
- Links: guides to important pieces of information. The best pages are the most frequently linked to.
- Authoring: Able to post content by different users. While in blogs is increasing that posts and comments of individuals are accumulated over time.
- Tags: categorize content by creating tags (one-word description) increase facilitate of searching.
- Extensions: Automation some of the work and pattern matching by using algorithms e.g. amazon.com recommendations.
- Signals: Notify users frequently about the changes that are made to the site by sending mails to them in the format of RSS (Really Simple Syndication) technology.
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